How to Add Discounts in SMS Marketing Campaigns?

In your SMS marketing, you can display the discount's codevalue, or URL.

Setting up a discount  

You can easily add discounts in Plexins via the shortcodes at the bottom of every Text Message section. Common discount codes at Plexins are Discount valueDiscount code and Discount URL. You will see them whenever you are setting up a campaign. All three discount codes belong to a price rule, which holds the logic for the discount. You can use them in different scenarios:

  • Discount value: When your message is sent, this shortcode is replaced with the number of the discount you set up, for example, 15.
  • Discount code: When your message is sent, this shortcode is replaced with your unique discount code if one is set up.
  • Discount URL: When your message is sent, this shortcode is replaced with a discount code embedded in a link to your store site.
Each customer's code is different.

This means it assigns every customer a different discount code to increase personalization and avoid misuse. When offering a personal discount, you’d need to specify a percentagefixed amount, or free shipping from the drop-down menu. Enter the discount value you want to give your customers and click on Confirm to add it to the message.

If you have a dedicated discount landing page, you can add its address to your discount URL.

Important: You can edit or remove your discount at any time.

Setting up a discount code prefix in Plexins

Plexins allow you to personalize your discount codes, so they match your brand’s identity and truly stand out. You can do so by going to Settings from the menu on the left. Click on the Preferences Settings, enable the Discount code prefix, and choose a word that matches your brand.

Congratulations! This was our tutorial on how to add discounts in SMS marketing campaigns in Plexins. You can reach out to our wonderful Support team at for any feedback or questions.  


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